A consumer expert has revealed a hidden detail in the Coca-Cola logo that many people have overlooked until now.
The Coke brand is one of the most recognizable in the world, thanks largely to its iconic logo. Over the years, Coca-Cola has introduced new recipes and variations of its famous fizzy drink, but one thing that has remained constant is its timeless logo.
Richard Lau, president of LOGO.com, explained: “Businesses cannot overlook the value a great logo holds; they are the connection between a company and potential customers, and what customers will remember most.”
At first glance, the Coca-Cola logo might seem simple and straightforward. However, Lau pointed out that the second “C” carries a hidden meaning. The extended curve of the letter is believed to represent a smile—symbolizing the brand’s focus on happiness and joy.
“This subtle message may go unnoticed, but it subconsciously creates a positive association with the brand in the minds of consumers,” Lau added.
The globally recognized logo first appeared in 1969, after Coca-Cola’s early advertiser, Frank Mason Robinson, suggested the brand name. The design was presented inside a red box, featuring Robinson’s flowing Coca-Cola script underlined by a white wave—known as the Dynamic Ribbon Device, the Mirror notes.
This discovery comes just as Coca-Cola announced a recipe change.
“As part of its ongoing innovation agenda, this fall in the United States, the company plans to launch an offering made with U.S. cane sugar to expand its Trademark Coca-Cola product range,” the company said in a statement.
According to NBC News, Coca-Cola in the U.S. is typically sweetened with corn syrup, while cane sugar is used in recipes sold in Mexico and many European countries.
Although the announcement was welcomed by some, industry experts warn that altering the formula for U.S. production could bring major supply chain challenges.
Ron Sterk, a senior editor at SOSland Publishing, told Reuters: “Food and beverage industries started to use corn syrup in the U.S. in the past because of costs. It is cheaper than sugar.”
Regardless of how the drink is sweetened, one thing is certain—the iconic Coca-Cola logo isn’t going anywhere.
Source: unilad.com